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Ten Steps To Public Relations


1. SPEAK TO PEOPLE -  There is nothing so nice as a cheerful word of greeting.

2. SMILE AT PEOPLE -  It takes 72 muscles to frown, only 14 to smile.

3. CALL PEOPLE BY NAME -  The sweetest music to anyone's ears is the sound of his own name.

4. BE FRIENDLY AND HELPFUL -  If you would have friends, be a friend.

5. BE CORDIAL -  Speak and act as if everything you do is a genuine pleasure.

6. BE GENUINELY INTERESTED IN PEOPLE -  You can like almost everybody if you try.

7. BE GENEROUS WITH PRAISE -  Cautious with criticism.

8. BE CONSIDERATE WITH THE FEELINGS OF OTHERS -  There are usually three sides to a controversy; yours, the other fellow's, and the truth.

9. BE ALERT TO GIVE SERVICE -  What counts most in life is what we do for others.

10. ADD TO THIS a good sense of humor, a big dose of patience, and a dash of humility, and you will be rewarded many-fold.

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